Highlighters – The New Makeup Craze

16 Mar Highlighters – The New Makeup Craze

.If you are anything like me, you often find yourself spending hours watching makeup tutorials on YouTube. You start with one quick video, but the next thing you know, two or even three hours have gone by. While watching these videos, I noticed a trend gaining more and more popularity with YouTube makeup gurus: highlighters. There was even a challenge at some point – the Full Face Highlighting Challenge, on YouTube solely to showcase some of the more talented makeup artists.

Given the popularity of highlighters, why don’t we learn about this increasingly popular trend is ? We will examine what highlighters actually are. Then, why there is so much buzz surrounding this particular makeup product.

What’s a Highlighter and Why Are We Obsessed?

It’s no secret that makeup mavens are all over the highlighter craze.No, this isn’t about the colorful marker you use on a sheet of paper, it’s the makeup product. A highlighter is an item you can use to highlight certain parts of your face or other parts of your body. Highlighter comes in various different formulas, like a loose powder, pressed powder, stick, liquid or cream. It’s also not always called a highlighter. It can be called a luminizer, shimmer, illuminator or glow.

Common areas to apply the product include: the highest point of the cheekbones, the bridge of the nose, the tip of the nose, the cupid’s bow, under the eyebrow arch , the inner corners of the eyes and the center of the chin.

But really, you can put highlighter all over your face if you want. In fact, many makeup artists have filmed full-face highlighter challenge videos, where they use only highlighters to do their makeup.

So what color is a highlighter? Well, they come in a variety of shades. You’ve got the typical shimmery, glittery shades that are light, and then there are darker shades, and then there are colorful ones. Not too long ago, a rainbow highlighter became popular, where multiple colors of the rainbow would sit happily on your cheekbone.

Just in case this wasn’t enough information about highlighters, check out this article to take your highlighter game to the A-level. Industry professionals show you which highlighters they use for their work in:

5 Fashion Week Models Reveal the Highlighters They Use For Strobed Skin

There are countless highlighters out there to choose from, and it can be overwhelming when you’re trying to find the perfect strobing formula. You can choose from highlighters with specks of glitter, that have a shimmery bronze finish, are so sheer you can hardly notice them, cast rainbow glows, or create a moonbeam iridescent effect.

Everyone has their own staple highlighter, of course, and we were curious about models’ preferences when it comes to contouring and strobing. After all, these women usually have the best cheekbones for illuminator!

Hey, good makeup recommendations are always welcome! However, part of the fun in makeup for myself is discovering and playing around with newly released products. One highlighter in particular that has been creating a lot of buzz in ancipation of its release is Becca Cosmetics’ Prismatic Amethyst Highlighter. They haven’t even released it yet, but many fashion lovers, myself included, are very excited to get our hands on this product soon. Check out what Allure had to say about this product here:

The Becca Cosmetics Prismatic Amethyst Highlighter Is Dropping Very Soon

Becca Cosmetics is one of many companies, such as NYX, Stila, and Kevyn Aucoin, that are getting in on the highlighter trend. We’re loving a bit of lavender illuminator on the top of our cheekbones to help brighten up our sallow winter skin with a unicorn-like radiance. According to the brand’s latest Instagram post, the purple highlighter is formulated with duo-chrome pigments, meaning the color shifts when the light hits it at certain angles. With a name like Prismatic Amethyst Highlighter, we’re excited to see if it lives up to its shining expectations.

Kerry Cole, the company’s global style director, recently revealed on her Instagram account that the highlighter is not only infused with pale lavender pearls, but also includes rose and gold. The addition of the warmer hues will hopefully make the purple highlighter accessible for all skin tones. As a pro makeup artist recently told Allure, brushing on gold or peach-hued highlighter as a base keeps the lilac shade from looking ashy and chalky on darker skin. For those hesitant about trying out the color, this product sounds like an easy way to adopt the new trend.

As you have learned, highlighting is used to add distinction to your best features. It can be used on the cheeks, forehead or anywhere else on the face as seen in the challenge videos. Highlighters became such a popular makeup product, because of this. That it was pretty much the it girl of the 2016 makeup world. I wonder what it will take for the next makeup trend to top that achievement?

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