What is aegyo sal?
Notably, the aegyo sal is very popular among Korean stars and idols. Even everyday Koreans aspire to have them. However, many Westerners may not know what they are or why Koreans want to have them. Specifically, the aegyo sal is the pocket of fat found directly under the eye. And in Korean this can be translated as “charming fat.” Because many Koreans think that having a little pocket of fat under your eyes makes you appear younger and more cheerful. Because, many people have aegyo sal when they are smiling. So having them appear at all times gives your face a more kind and innocent appearance.
You might also hear aegyo sal called “beautiful” or “cute skin” in some circles. What makes this feature so desirable? The fullness in the lower eyelids closely resembles what you see in newborns—a subtle puffiness that signals youth and innocence. Thanks to the explosive popularity of Korean celebrities and the beauty trends spreading like wildfire across social media platforms like Douyin (China’s answer to TikTok), the aegyo sal has gained global attention. Douyin makeup trends often highlight this look, combining pink blush, radiant skin, and that signature doll-eyed gaze—think K-pop idol meets sun-kissed charm.
If you’ve ever admired the fresh, lively appearance of your favorite K-pop stars or wanted to achieve that soft, approachable look yourself, understanding aegyo sal is the first step. And the best part? There are ways to get this effect without surgery.
The Role of the Orbicularis Oculi Muscle
Interestingly, the “charming fat” we see as aegyo sal isn’t just a random pocket of skin, nor is it just an aesthetic quirk. Its appearance is actually rooted in the way our orbicularis oculi muscle works. This muscle, which wraps around your eye, is responsible for actions like blinking and even those telltale crow’s feet that show up with age.
So, how does this tie into aegyo sal? When the lower part of the orbicularis oculi muscle, known as the inferior palpebral portion, is slightly thicker or more pronounced, it creates that lovely, subtle puff right under the eye. You might notice this more when you smile, as the muscle contracts and naturally enhances the cute, youthful “jelly roll” effect. This characteristic is especially common in younger people—which is likely why aegyo sal is linked to a fresh, cheerful look in Korean beauty culture.
Which K-pop Stars Have Notable Aegyo Sal?
You might be wondering which famous faces in the K-pop world are admired for their prominent aegyo sal. Some of the most beloved celebrities include Jisoo from Blackpink, Nayeon from Twice, and Jungkook from BTS. Their bright, youthful under-eye fat draws just as much attention as their vocals and dance moves.
It’s little wonder that so many fans and aspiring idols try to emulate their looks, seeking out this subtle but charming facial feature that helps them appear more approachable, innocent, and full of energy. And in the spotlight of K-pop, those qualities are always in high demand.
The Influence of Douyin Makeup on Aegyo Sal Popularity
Much of the renewed buzz around aegyo sal can be traced to the soaring popularity of not just Korean celebrities, but also viral trends on Douyin—China’s answer to TikTok. On Douyin, makeup artists and everyday users frequently showcase looks that accentuate wide, bright eyes and youthful cheeks, with aegyo sal taking center stage.
This “internet-famous” aesthetic blends sun-kissed skin, doll-like features, and that signature pop right under the eyes. Pink blush, twinkling highlight, and subtle shading around the lower eyelid all work together to emphasize those coveted little pillows of fat. For many, it’s the secret ingredient in looking not just lively, but effortlessly cute—exactly the appeal seen on their favorite K-pop idols.
As more beauty fans scroll through Douyin tutorials, aegyo sal have moved from a niche K-beauty detail to a global trend, inspiring people everywhere to create the look—often without a single needle or surgical tool involved.
Aegyo sal vs Eye bags
However, one misconception is that aegyo sal and eye bags are the same. Indeed, this is not true. Namely, eye bags are:
- Bigger
- Darker and saggier
- Take up the area further below your eyes
Instead, aegyo sal are characterized by being:
- Located directly under the eye, by the water line
- Smaller and puffier
- As bright or brighter than your normal skin
Rather than age you, they help you look years younger than you are. As well as have you appear bright and cheery. Instead of tired and glum.
To clarify further, eye bags are usually undesired because they make a person look old and tired—sometimes even a bit haggard. Eye bags are caused by the pseudoherniation of orbital fat under the eyes, which leads to puffiness that sits lower and tends to sag or darken with age or fatigue. In contrast, aegyo sal is the result of hypertrophy (or slight thickening) of the muscles around the eye, rather than fat. This means aegyo sal sits right under the lower lash line, giving just a gentle, cheerful puff that mimics the effect of smiling eyes.
So, while eye bags may be an insecurity for some, aegyo sal is celebrated for its ability to brighten the face and lend a youthful, inviting appearance.
How to achieve it
Indeed, there are numerous ways to have aegyo sal. And they range from simple makeup tips to permanent cosmetic surgery. So you can choose whether you want them permanently or just every once in awhile!
Makeup
To start with, makeup is the quickest and least invasive way to achieve this cheery fat. In fact, all it takes is some contouring and highlighting. First, you need to look in the mirror and smile really big. So that you can see where your aegyo sal appears naturally. Then you want to contour a slight shadow right under where your skin puffs out. Next, you simply want to highlight the top of the aegyo sal so that it looks nice and puffy! Finally, make sure to blend everything out so it looks natural and not harsh.
Additionally, there are many Korean beauty brands that sell products specifically to help you create aegyo sal. For example, Etude House’s Dear Girls Cute Eye Maker helps you achieve them quickly and easily! What’s more is the product has two ends — one for contouring and one for highlighting. So you have everything you need in one stick!
Aegyo Sal Tapes
Another option you’ll find on the K-Beauty scene is aegyo sal tape. These are thin, translucent adhesive strips designed to create a subtle, three-dimensional puff beneath your eyes—much like the upper eyelid tapes often used for double eyelids. You simply place the tape right under your lower lash line, following the natural curve where your aegyo sal would appear.
While these tapes can give you an instant boost for special occasions or selfies, they aren’t the most skin-friendly if used daily. The adhesive may irritate or even abrade delicate under-eye skin with frequent application, so keep this method for the occasional glam-up rather than everyday wear.
Surgery
However, if you’re looking for a more permanent solution, then there are numerous surgeries for aegyo sal.
Notably, fillers and fat grafts are the most popular means of achieving it permanently. In particular, fillers simply fill out the area beneath your eye.
Fillers, typically made from hyaluronic acid, can be gently injected just under the lower lash line to create that signature “sausage roll” shape of aegyo sal. Only a small amount of filler is needed to achieve the desired look, helping your eyes appear brighter and more youthful—without looking unnatural. This procedure is done right in the clinic, with minimal downtime. You might experience a bit of swelling or bruising, but most people are back to their routines quickly.
While fat grafts transfer fat from other parts of your body to beneath your eyes. And the results of these surgeries are natural to help you look younger and brighter.
Moreover, Korean doctors are unrivaled in their surgery skills. So they take time to ensure scarring is minimal to none. As well as provide you with the best results possible. In fact, Korean doctors are so practiced in eye surgeries that they are experts in what they do. So there’s no need to worry if you’re considering these cosmetic procedures!
Looking for Options to Minimize Under-Eye Bands?
While aegyo sal—the small, natural fat band just beneath the eyes—is often seen as a cute or youthful feature, not everyone loves the look. If your natural aegyo sal feels too pronounced or you’d simply prefer a smoother under-eye contour, there are gentle, non-surgical solutions to tone it down.
Botulinum Toxin Injections: A Subtle, Effective Option
One of the most popular and effective methods to reduce the appearance of aegyo sal is botulinum toxin injections (commonly known under brand names like Botox or Dysport). This treatment works by relaxing the tiny muscles under the eyes that contribute to the puffiness. With just a small, precisely placed dose, the muscle relaxes slightly, which softens the bulge without affecting your natural smiles or facial expressions.
When performed by a skilled professional, the procedure is quick, requires minimal downtime, and doesn’t carry the risk of a stiff or “frozen” appearance. It’s a popular option among those seeking a refined, subtle result without surgery.
Gentler Alternatives
For those looking for a less intensive approach, some eye creams containing ingredients like caffeine or peptides may temporarily firm the skin and reduce puffiness. While these effects are usually mild and short-lived compared to injectables, they can be a helpful addition to your skincare routine if you’re looking for small daily improvements.
Potential Risks and Side Effects
Although botulinum toxin injections are generally considered safe when performed by experienced specialists, there are a few potential side effects to be aware of:
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Mild redness, swelling, or bruising at the injection site
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Temporary asymmetry if the toxin spreads unevenly
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Drooping of the eyelid (ptosis) if nearby muscles are affected
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Slight changes in facial expression if too much product is used
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Rarely, temporary dry eyes or excessive tearing
Most of these side effects are temporary and resolve on their own. Still, choosing a licensed and experienced practitioner—like those often found in reputable Korean clinics—is essential for minimizing risk and achieving natural, balanced results.
How SCS can help
What’s more is Korean skincare and beauty often focuses on appearing younger and brighter. So many Koreans spend time on skincare and makeup to find the best techniques to appear young and fresh. And this is just one of those techniques. If you want to learn more about Kbeauty or any other aspect of Korea, then our customized tours and procedures may be for you! Also, at SCS we offer a variety of anti aging and skin procedures. As well as eye procedures to suit your every need. Additionally, your personalized tour could be catered to your interest in beauty. Thus allowing you to see the best places to shop and what brands to buy! If you’re interested in coming to Korea for treatments and a customized tour click here to contact us today!
Indeed, many people in the West are just now learning about aegyo sal. And how their presence on the face can help you look younger and cheery. However, it can be hard to find products or treatments in the West. And for those who can’t speak Korean, it can be hard to find products or doctors to help you. That’s why at SCS we want to help you get what you want, no matter the language barrier! Indeed, here at SCS we strive to connect you with the best doctors for your needs. As well, every person’s face is different and we want to ensure you get natural results that look good too. So we help with translations! And connect you with the best doctors in Korea to help you get natural and puffy aegyo sal for your face.